Built for drivers who care about the details.
GTLabs started with one goal: make the steering wheel feel as special as the car it's in. We partner with creators and teams who bring that same obsession to their builds, their content and their community.
Every application gets a real look.
We receive a lot of requests and we're grateful for each one. We can't say yes to all of them, so here's exactly what to expect.
Apply
Fill out the form below with your details about you, your build, and what you'd want to create with us.
We review
Our team reviews each application individually. This can take up to 4 weeks.
You'll hear from us if selected
Selected applicants will get an email with next steps.
Please read this page in full before applying. Incomplete applications, and applications that don't meet the requirements below, won't be reviewed.
Meet at least one platform minimum.
These are firm. Applications below the minimums aren't reviewed.
Beyond the numbers
A build that fits
Any car brand, project with real thought and care behind it.
Quality content
Clean photography, video or storytelling that represents GTLabs well.
Real engagement
An audience that interacts with you, not just a big follower count.
Shared values
Respectful and professional, online and at events. A positive part of the community.
Show us what a partnership looks like.
Bring value, not a parts list
Tell us what you'd create and what it would do for both sides. Requests for free product alone won't be considered.
Be accurate
Give us your real numbers and current handles. We check every application.
Be patient
Reviews take a few weeks. Please don't follow up through customer service.
Not this time? Try again.
You're welcome to reapply after 4–6 months. Builds change and audiences grow, and we'd love to see your progress.
Sponsorship application
Have everything on the right ready before you start. Take your time on the partnership question. It matters most.
What you'll need
- Your platformsHandles and current follower or subscriber counts.
- Your buildYear, make and model, plus what's done and what's planned.
- Your best workLinks to 2–3 pieces of content you're proud of.
- Your pitch100+ words on what a partnership with GTLabs would look like.
Opens Google Forms in a new tab. Selected applicants are contacted by email.